Think Piece: Louis Vuitton

What do little girls remember about their mother’s fashion once they are all grown up and prancing around in their four inch heels?

I remember Louis Vuitton. I don’t remember much else, nor do I want to recall the bad perms and stiff shoulder pads of my mother’s past. But I do remember Louis. He was always tucked underneath my mom’s arm, held closely to her body as if someone could snatch it away at any moment – living in South Central LA doesn’t make it an impossible scenario anyway. The leather was worn and the original color started to fade, but damn, did she love that purse.

As I grew older, the collection only grew. I could identify the real from the fake. I attempted to identify each purse with its proper name, except the French didn’t roll of the tongue so easily back then. I loved the timelessness of her Louis collection. It could have been easily mistaken for pretentious but I always thought it to be classic.

The monogram collection is one of the most – if not, the most – iconic symbols in the fashion industry and popular culture today. So why is it that Marc Jacobs felt the need to change things up?

“I tried to take what Stephen had done at Vuitton and then kind of flip it in my head, and make it Vuitton’s work for Stephen, not Stephen’s work for Vuitton,” Jacobs said. “I just felt it was a funny way to play with it, to pretend to be Sprouse for a bit, and use the work that he did, and then bring it back to the work that he did before I collaborated with him.”

In honor of Stephen Sprouse’s 2001 twist on the LV monogram, including roses and neon colors, Marc Jacobs is reintroducing the previous motifs back in to the Louis Vuitton collection, which crowded the shelves of Vuitton stores earlier last month.

“We broke all the rules that season. I had been told we were not allowed to change the monogram … I had been trying to follow the rules and do what everybody told me until it got to the point where I realised that’s not why I was brought in here. I’m here to do something to make this young and cool and contemporary and of the moment.”

Now what I want to know is whether or not this move was in the realm of Vuitton or just another tacky trend? Let’s not recall the colored monograms, shall we? I think I would much rather hide in a pile of my Mom’s old monogrammed purses than invest in some neon graffiti.

Marc Jacobs Wasn’t Supposed to Change the Louis Vuitton Monogram
First Look: Louis Vuitton Graffiti & Rose Collection